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Profile

I’m an experienced full-stack web developer having freelanced for over 20 years to deliver bespoke, high-performance and intuitive websites and admin tools. 

I have expertise in the development of custom solutions for a range of industries, including Literary Agencies,  Leisure & Tourism, eCommerce. Having had experience with a wide array of frameworks, my tools of choice have largely become CraftCMS and Laravel.

I’m a proactive problem solver and good communicator. I’m proud to have fostered long-term working  relationships through with my collaborative, transparent approach to ensure projects exceed expectations. 

I thrive in both self-driven and team environments, am happy to take responsibility and aim to surpass expectations.

I am proficient in integrating payment gateways, booking systems, APIs, and business automations.

Skills

Frameworks & CMS  // Laravel (inc. Livewire), CraftCMS, Statamic, Wordpress
eCommerce // Shopify, Craft Commerce, WooCommerce
PHP & Templating // PHP, Twig, Blade, Liquid
Databases // MySQL, SQLite, Postgres
CSS  // TailwindCSS, Sass, Less, Bootstrap
JS  // AlpineJS, Vue, jQuery
Tooling  // Vite, Webpack (Mix)
Additional // Git, API integration, SEO, DevOps, UI/UX, Figma, Adobe CS, MSOffice

Experience

Full stack web developer

Freelance (worldwide) • 2005 — PRESENT

Delivered 50+ bespoke websites for a global client base including London’s premier literary agencies, luxury hospitality, eCommerce, travel, and creative sectors. 

Integrating custom Laravel web-apps, CraftCMS, and APIs to enhance operational efficiency.

Managed end-to-end projects from concept through design, development, hosting, CMS training, and post-launch maintenance, building trusted relationships that led to ongoing support contracts and referrals.

Optimized sites to maximise on-page SEO and performance, resulting in sustained client growth.

Specialized in developing intuitive portfolio management systems for literary agencies, streamlining content workflows and boosting online visibility.

Web specialist & graphic designer 

Creative Jam, High Wycombe, UK • 2017 — 2020

Consulted on and developed business-critical web projects, implementing eCommerce and API integrations to automate workflows across various sectors.
Mentored junior developers on Wordpress development and theme customisation.
Created digital/print graphics for big brands like Coca-Cola, Marvel and Panasonic, in addition to multi-page product catalogues and event programs.

Web developer 

The Magic Tractor, Warwick, UK • 2015 — 2016

Trained and mentored post-graduates on web technologies, introduction to frontend tooling to accelerate project delivery.
Migrated legacy client static sites to Wordpress CMS, allowing clients more control over their content.
Added eCommerce ability to local businesses requiring product sales and event tickets.

Web & UI designer 

Artlines Media, Hazlemere, UK • 2011 — 2012

Designed website templates and design assets for hand-off to the developer.
Made UI improvements to the in-house CMS to facilitate more intuitive workflows.

Education

BA in Integrative Design
The Arts University Bournemouth, UK • 2000 — 2003 

Diploma in Art & Media Studies 
Buckinghamshire University, High Wycombe, UK • 1999 — 2000